Fremantle Wayfinding

Client: City of Fremantle, Western Australia

In collaboration with artist Peter Farmer

The purpose of the 'Navigate Fremantle' wayfinding system was to enhance visitors’ ability to identify and utilise both high profile and lesser known destinations, precincts and attractions.  The aim was also to increase dwell-time, and increase opportunities for retail spend and economic development within the Fremantle CBD. The unique characteristics of Fremantle inspired the bright and colourful colour palette of the signage suite.

 
 
Arterial Design Fremantle Wayfinding
Arterial Design Fremantle Wayfinding
Arterial Design Fremantle Wayfinding
Arterial Design Fremantle Wayfinding