The Creative Process

Our Approach

Arterial understands people and their relationship to place - how they move through and react to space is at the heart of our design. Working in the public realm requires a detailed understanding of how people experience different spaces, how spacial relationships require considered linkages and connectivity to succeed, and be meaningful within the context of the overall visitor journey.

Whilst Arterial has built it's reputation on a high level of creativity, we are also well known for our rigorous project management processes, thorough knowledge of materials and fabrication processes, on-site and installation issues and responsible design and management of costs. We are experienced in delivering our projects from early concept through all the design phases including strategic site planning, detailed design, tender documentation, fabrication management, construction design administration, quality control and installation.

The Arterial Design team not only brings a strong creative style to their work but also places a high value on consultation and stakeholder engagement. This process of listening and working together with those who are wholly invested in their project is what brings authenticity and inspires a unique design response. We understand and embrace a flexible consultative style with our clients, which keeps us open to new discoveries along the design journey. We believe that this style of collaboration is essential to building layers of richness to established themes and stories. We value the planning process and understand the value of efficient systems and effective communication within our team and with our clients. Our design solutions have a track record for generating the kind of magic that elevates a place into an experience that delights and inspires audiences of all ages, cultures, and interest groups.



Storytelling is the basis for everything we design. When you tell stories, you engage people’s hearts as well as their minds. Stories give people a context, relevance and a sense of meaning; it gives them a reason to care.

Stories give people a set of hooks from which to hang new information in their minds. Stories give a sense that something happened here.


Interpretive Design

Interpretive design is the art of communicating the meaning of a place, an object, a story or an exhibition journey. Places and things do not always speak for themselves - people need context to know why something is significant and why they should care.

Interpretive design gives people the bigger picture. It imparts information and tells stories through images, text and multimedia, and through the immersion and sensory experiences of a well thought out visitor journey.  

It intrigues people, touches emotions and makes connections between people, story and place.