Museums • Interpretive Centres
Arterial understands that museum audiences are changing, and demand more than an object-driven curatorial approach. Audiences are diverse, and want content to be made relevant to them, and to the world they occupy. They want to be wowed, excited and educated.
Arterial aims to bring content to life through diverse mediums, and to create experiences for visitors that challenge their expectations. We approach every new museum project with fresh eyes, and aim to create an experience that is specifically responsive to the site. From the site we can draw colours, textures, forms and atmospheres, but most importantly we connect with people and place. Through community consultations, workshops, site visits and close consultation with the key stakeholders, we start to build a robust profile of our client’s stories and their needs. We listen. We are very committed to telling stories that emerge from the source of this research and our contact with people.
Our approach to exhibition design is to take visitors on a journey and immerse them in an experience that is layered with content and perspectives from diverse sources. The mood, tone and pace of the visitor journey needs to be intriguing and compelling as well as insightful. We understand how people move through space, how they respond to certain objects and information, and what they need to know to make something meaningful. We often borrow elements from other disciplines — the narrative richness of film, the sensory thrill and interactivity of a video game — and incorporate them into our exhibition designs to create an experience that aims to entertain and stimulate visitors and educate them on many levels.