FREMANTLE CITY WAYFINDING AND SIGNAGE
Fremantle, WA, Australia
The unique characteristics of Fremantle inspired the bright and colourful colour palette of our signage suite. “Quintessential, quirky Fremantle is a unique, diverse and vibrant place. It has an eclectic culture with a laid-back casual vibe and a bohemian village community feel with colourful and interesting hubs.” (Statement taken from Evaluating the Fremantle Customer Experience – 20 September 2013). Artwork from local Aboriginal artist Peter Farmer has been integrated into the lower panels of signage suite - testimony to the rich indigenous culture and artwork found in Fremantle.
In collaboration with Urban Initiatives