Hobart City Wayfinding
Client: Hobart City Council, Hobart, Tasmania, Australia
In collaboration with Urban Initiatives
Arterial was commissioned to deliver a high-end wayfinding strategy for the city. This included a suite of signs and a graphic style that captured the look and feel of a very funky arts scene and tourist destination, as well as incorporating a significant heritage look and feel.
Arterial worked closely with collaborators Urban Initiatives, who planned and plotted the trail of significant wayfinding points around the city's streets.