Hobart City Wayfinding

Hobart, TAS, Australia

Arterial was commissioned to deliver a high-end wayfinding strategy for the city. This included a suite of signs and a graphic style that captured the look and feel of a very funky arts scene and tourist destination, as well as incorporating a significant heritage look and feel. Arterial worked closely with collaborators Urban Initiatives, who planned and plotted the trail of significant wayfinding points around the city's streets. 

In collaboration with Urban Initiatives

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