Hobart City Wayfinding

Client: Hobart City Council, Hobart, Tasmania, Australia

In collaboration with Urban Initiatives

Arterial was commissioned to deliver a high-end wayfinding strategy for the city. This included a suite of signs and a graphic style that captured the look and feel of a very funky arts scene and tourist destination, as well as incorporating a significant heritage look and feel.

Arterial worked closely with collaborators Urban Initiatives, who planned and plotted the trail of significant wayfinding points around the city's streets. 

 
 
Arterial Design Hobart City Wayfinding
Arterial Design Hobart City Wayfinding
Arterial Design Hobart City Wayfinding